2200° FASHION FUSION

case study

+

It began with an invitation. Foci – Minnesota Center for Glass Arts was holding its annual gala to fund its amazing programs for the Twin Cities glassmaking community. Never ones to think small, Foci imagined an iconic event fusing art, fashion and music with the dynamic energy of glassmaking. In other words, the kind of gig we live for.


  • slide
  • slide
  • slide
  • slide
  • slide
  • slide

When we got the invitation, Treat dove in head first, collaborating with the founders, glass artists and designers to create an experience bubbling over with creative excitement. Treat designers did their homework, slipping on the glassblowing gloves and getting familiar with the massive space that’s home to the nonprofit’s artist facilities and education programs.

Immediately apparent was the beautiful fluidity that glass represents, from how it’s made to its endless creative possibilities. Inspired by all this dynamic potential, Treat crafted an identity that merged the studio’s industrial sensibility with the elegance of its materials.

We dubbed this collision of creative communities “2200° Fashion Fusion” for the massive head needed to make molten glass. True to the nature of glass art, our solution isn’t static. Our flexible system allows the logo to change yet stay recognizable as the event evolves year to year.

FOC-new-logos2.png
FOCI-new-phones.png
FOCI_3.png
FOCI-new-magazine.png

We styled and photographed the event to be used in promotions and all over social media. Signage, videos, gift packages and more finishing touches flowed into an immersive experience that made an ancient art form feel shockingly fresh.

paint_white.png
PLAY

FOCI FASHION COLLECTION

+

The gala culminated in a showstopping runway extravaganza. Treat collaborated to design and curate a special line of patterns and fashion pieces to walk the runway. Fellow well-known local fashion designers coordinated their collections to showcase wearable glass works created by Foci members.


fpo_half_image.jpg
fpo_overflow_image.jpg

Getting the printed fabric and seeing the looks come to life on the runway was incredibly exciting for our team. A whole new medium to experience and work with. A true culmination of our first year with Foci.

FOCI-runway1.png
FOCI-runway2.png
FOCI-runway3.png
FOCI-runway4.png
PLAY