Breck
Increasing awareness and enrollment for an independent K-12 school
The Twin Cities market was saturated with esteemed choices in PreK—12 academia. TREAT redefined Breck’s invitation to the community to reflect the caliber and capability of an independent school.
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Be Breck
A passionate rallying cry invited discerning parents to consider the best for their child, calling them to join a mosaic of students and teachers, place and spirt, in a unified vision of what it means to “Be Breck.”
Heritage, community and mission.
TREAT developed a comprehensive communication strategy to align with the enrollment journey. Through collaboration, we amplified Breck’s points of difference and delivered the right message at the right time.
Results
40%
APPLICATION INCREASE
School admissions applications increased 40%.
INCREASED
STEWARDSHIP
STEWARDSHIP
Breck saw an increase in involvement and stewardship.