Galleria’s uncommon selection of 70 upscale local and global brands was in need of an identity with a little je ne sais quoi.
Refreshing Galleria with a memorable image and voice to play a lead role in their partnership with brands, they exuded luxury with a boutique attitude.
The wordmark, monogram and palette gave Galleria the style they needed to stand out.
The voice and evergreen brand line “Inspired by the Uncommon” reflected the refined sensibilities of fashion, home, beauty and dining that are unique to the entire Midwest.
This adaptable brand armed Galleria with the long-term power to create an assortment of new campaigns. Now, always in season.