The Adoption Medicine Clinic at the University of Minnesota guides pre and newly adoptive families in medical services to ensure healthier lives for international and domestic children.

The growing partnership of Treat and Company with the AMC culminated at the “Care to Celebrate” fundraising event centered around the interwoven cultures of new families brought together through international adoption. Setting the stage for continued donations, a newly produced outreach video premiered, cataloguing the efforts of the AMC through its success stories.

Evolving the brand of the AMC, Treat and Co combined the medical focus of the AMC with the emotional impact of adoption.