Brand + Identity

One Yoga


In the saturated Minneapolis yoga community, it had become difficult to stand out.

One Yoga has a unique offering as a non-profit organization,
providing yoga instruction both in-studio and throughout the community
to underserved individuals. However, they weren’t effectively communicating
their brand in a way that distinguished them from the competition.

Treat and Company partnered with One Yoga to tell their unique story, by
creating a new identity, strong voice and brand creative to propel them forward.

The brand refresh attracted devoted yogis and wellness-minded millennials, promoting a 500% increase in membership while gathering interest
in sponsorship and funding from big names in the industry.