Product Design

Pear Tree Greetings


Life’s big moments are beautiful, and how they’re shared shouldn’t be any different. We partnered with the internal design team at Pear Tree to elevate their design, maximize their capabilities and build a creative standard on which to grow. We developed buzz-worthy collections and extended the ways in which their customers could share the happiness of life’s happenings. This fresh perspective, fresh collection of creative assets and fresh trend direction gave Pear Tree an innovative edge, raising the bar and staying leaps ahead of the curve; winning over hearts and awards.




Keeping up the momentum of growing up and out, we gave Pear Tree an identity refresh—logo, supporting elements and all. The style guide that we created—which included everything from prints to palettes—came to fruition in the memorable packaging experience that greeted happy customers and enhanced cherished products.