Global lifestyle brand Skip Hop prides itself on being endlessly curious and constantly pushing the boundaries of form, function and design. In turn, that is what they asked Treat to do when they had an opportunity to pitch their Skip Hop Zoo collection of travel and mealtime products to a big-box retailer.
We reimagined an in-store experience that integrated the company’s iconic product into an engaging environment for little ones, while informing parents about smartly designed products and features. Weaving together a space full of interactive moments like Skip Hop-scotch floor graphics, growth charts and imagination starters, Skip Hop led the consumer through the story of “must haves made better.”
Through 3D rendering, the space came alive to accurately represent the product’s impact as well as the transformative properties of the overheads and signs. To ensure that the retailer’s buyers felt transported, we generated the experience in virtual reality and provided Skip Hop-inspired viewers. No rock left unturned, the presentation was a hit and we’re so excited to see Skip Hop venture into this new territory and to have been a part of their journey.