We were thrilled when Umbra asked us to develop new product concepts for their Back to College effort at the container store. The project was all about small-space living, green products and customization. We delivered over 150 concepts and 50 renderings of innovative designs that were collapsible, stackable and interchangeable. Living small doesn’t have to mean living uninspired! By putting a new spin on an iconic brand we gave them a successful and refreshing season built on all the right trends.