After an earthquake devastated their hometown, Welspun knew there was something they could do to help revitalize their community. By harnessing creativity and craft rooted in local design traditions, a line of handmade products called SPUN was created. We were tasked to weave their tale into every SPUN product through a promotional packaging piece—connecting their story across the globe and into the hands and hearts that purchase it. Currently, these homespun products are spreading their story at .